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Afosto
Founders Tuinmaak

In short

Tuinmaak grew from a small Magento webshop to more than a million euros in revenue. Automatic stock sync, shipping labels and the Pick & Pack app save the team 5 hours a day.

€ 1,000,000+
Revenue grown to
5hours per day
Time savings
Within minutes
Order processing
Real-time
Stock updates to all channels
Afosto has not only saved us time but also helped us elevate our revenue to new heights. Their automated solutions allow us to grow without extra pressure on our team.
Johan Popping, Founder of Tuinmaak

The challenge

Why did Tuinmaak choose Afosto?

Tuinmaak.nl started with a small webshop on Magento but faced challenges due to its complexity and limited usability. Manual product updates and shipping label creation took valuable time and hindered growth potential. As founders Jaap and Johan described: "With Magento, we were losing valuable time to manual tasks and quickly felt stuck. We needed a partner to help us grow efficiently." Looking for a scalable and efficient solution, they sought a partner to automate processes and streamline e-commerce operations so they could focus on expanding into new markets.

The approach

How did Afosto help Tuinmaak move forward?

Afosto helped Tuinmaak transition from time-consuming manual processes to a fully integrated and scalable e-commerce solution. Through automation and smart integrations for inventory management, order processing, and shipping, Tuinmaak streamlined their operations and achieved significant growth. Key components included a centralized PIM system for product data management, automated inventory synchronization in real time between webshops and external marketplaces, and automatic printing of shipping labels through integrations with shipping providers. Afosto also enabled seamless integration with Bol.com and the German market, a headless checkout for fast transactions, automated data feeds, and SEO-optimized webshops — allowing Tuinmaak to scale without a corresponding increase in operational costs.

How Tuinmaak uses Afosto

PIM: all product data in one place
With Afosto’s PIM system Tuinmaak manages all product data centrally. Changes are quick and the information is correct everywhere, which serves customers better and prevents mistakes.
Real-time stock across every channel
Stock stays synchronised in real time between the webshop and external marketplaces. That prevents double sales and keeps inventory management simple, even as volume grows.
Shipping labels printed automatically
The link with shipping partners prints labels automatically. Together with automated packing slips, that saves the team more than five hours a day.
Order handling with pick & pack
With the pick & pack app Tuinmaak processes orders quickly and without errors. Orders go out faster, which raises both customer satisfaction and efficiency.
Selling on Bol.com and the German market
Through the integrations Tuinmaak offers products on marketplaces such as Bol.com, with automatic order handling and stock updates. That reaches more customers without extra manual work.
Headless checkout for fast transactions
The headless checkout gives customers a smooth, trouble-free checkout. That contributes to higher conversion and a better customer experience.
Automated data feeds
Automatic data feeds to platforms such as Bol keep products and stock up to date without manual input, keeping the sales process flowing.
SEO-optimised webshop
The webshop is built on current SEO principles, making Tuinmaak easier to find and better at attracting organic traffic.

Implementation

Tuinmaak started out on a small Magento shop but got stuck on its complexity and the manual work around products and shipping labels. Looking for a scalable solution, Jaap and Johan wanted a partner that could automate their processes. Afosto helped them move to a fully integrated setup where inventory, order handling and shipping come together in one system.

What comes next

Jaap and Johan look to the future with confidence and see Afosto as a steady partner in their growth. With flexible solutions they keep responding to new opportunities and bring their products to a wider market, both at home and abroad.

Frequently asked questions

Why did Tuinmaak switch from Magento to Afosto?

The Magento webshop was complex and far from user-friendly. Manually updating products and shipping labels cost valuable time and limited growth. Founder Jaap Popping: "With Magento we lost a lot of time on manual tasks and quickly got stuck."

How does Tuinmaak process orders within minutes?

Shipping labels are printed automatically and the Pick & Pack app guides the team through picking and packing. An order goes from order to parcel within minutes.

How does Tuinmaak prevent double sales across multiple channels?

Stock levels are synchronised in real time between the webshops and external marketplaces. Every channel shows the same current stock, preventing double sales and inventory errors.

Does Tuinmaak also sell via Bol.com and abroad?

Yes. Through the Bol.com integration and automated data feeds, Tuinmaak expanded to new platforms and the German market, without extra manual work.

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