Shop, webshop and warehouse on one stock
For retailers who sell in store and online. A receipt at the till is an order in the same overview as your webshop and marketplace orders and books off the same stock. AI-first, built on years of experience with hundreds of retailers. Your current webshop can stay.
Start free, paid plans from €69 a month. See pricing
Retailers running their shop and webshop on Afosto
Trusted by ambitious retailers
What is omnichannel retail software?
Omnichannel retail software lets your shop, webshop and marketplaces work on the same stock and the same orders. What goes over the counter in the shop, you do not sell again online, and an online order can be waiting in the shop. Afosto is AI-first: through the Afosto MCP you build your website with your favourite AI tool, and you control tiered discounts, customer-specific pricing rules and the rules engine through AI. That builds on years of e-commerce experience with hundreds of retailers. Many retailers build that from separate packages: a till, a webshop platform and a stock program. In Afosto, till, order management, warehouse and webshop are apps on the same platform. That is also called unified commerce:
One stock
the shop, your webshop and marketplaces sell from the same stock. You track it per warehouse or location.
Every receipt is an order
a receipt at the till gets an order number in the same order management as your webshop and marketplace orders.
The customer on the receipt
at the till you put a contact or organisation on the receipt. In the CRM you see that customer's details and latest orders.
A day in practice
A Saturday in an omnichannel shop
This is what a busy shop day looks like when shop, webshop and warehouse run in Afosto. From the orders at opening to the customer who drops by at the end of the day.
- Step 1
Webshop orders and receipts in one list
At opening, the orders are all together: from your webshop on Lightspeed eCom or Shopify, from bol, Kaufland and Amazon, and the receipts from the till. Every receipt has an order number in the same overview. When a receipt or a webshop order comes in, it goes to the top, and you see straight away what needs picking, shipping or setting aside today.
- Step 2
The shop sells from the same stock
A customer pays for a tea towel at the counter. The receipt gets an order number in the same overview as your webshop orders and books off the same stock. Shopify, WooCommerce, bol and Kaufland get the new level, so you do not keep selling online what just went over the counter.
- Step 3
Click and collect is ready in the shop
A customer orders online and chooses to collect in the shop. Your sales channel is linked to a location, and that link decides where the orders from that channel come in. Once your team sets the order to ready for collection, Afosto reports that back to Magento 2, Lightspeed eCom, ePages or Mirakl.
- Step 4
The warehouse picks and ships the rest
Shipping orders reach your team through pick list presets, filtered by location, channel, shipping method or ship date. You pick on paper or in the scan app. The shipping label comes out of the printer, and once the parcel is in transit, the tracking code goes to the customer and back to the channel the order came from.
- Step 5
The customer on the receipt and in the CRM
At the end of the day a regular customer drops by. At the till you look up the contact by name and put it on the receipt; an organisation works too. On the customer card in the CRM you then see that customer’s details and latest orders.
Every step above runs in Afosto: the same orders, the same stock and the same customer.
Retail in numbers
Why retailers choose one platform
1
Stock for shop, webshop and marketplaces, with OMS/WMS Pro
4
Marketplaces for orders: bol, Amazon, Kaufland and Mirakl
€ 0
Transaction fees from Afosto on top of your payments
0
Upgrades to plan: releases ship (almost) daily, for all customers at once
Afosto POS
A till in the same platform as your webshop
Every receipt gets an order number and books off the same stock as your webshop and marketplaces. This is what you do at the till.
You do not have to give up your webshop
Switching does not mean replacing everything at once. You can move your order management and stock to Afosto first and leave your current webshop in place:
One shared stock for shop and webshop needs OMS/WMS Pro. A receipt from POS Start or Serious books off that stock, and till receipts do not count as order lines. All prices are on the pricing page.
Keep your current webshop
the Shopify, WooCommerce and Lightspeed eCom integrations fetch the orders and send stock back to your webshop. Adobe Commerce (Magento) works too.
Add marketplaces
orders from bol, Amazon, Kaufland and Mirakl come in as normal Afosto orders. Bol and Kaufland get the stock back as soon as it changes in Afosto.
Add the till whenever you want
Afosto POS runs on a tablet or phone, with a barcode scanner, receipt printer and cash drawer. Card terminals come from Pay., Mollie or Adyen, and gift cards work too.
What else Afosto does for retailers
Multiple locations
You track stock per warehouse or location and transfer stock between warehouses. Shopify gets the stock per Shopify location or added up on one location.
The customer in the CRM
On the customer card in the CRM you see a contact’s details and latest orders. At the till you put a contact or organisation on the receipt.
Returns through the webshop
In a webshop on Afosto your customers register a return themselves, and see their orders and addresses in their own account.
Pricing rules through AI
You control tiered discounts, customer-specific pricing rules and an extensive rules engine through AI.
No per-user costs
There are no per-user costs on OMS/WMS and the CMS, and Afosto never charges transaction fees.
Loyalty in the webshop
Loyalty points work in your webshop on Afosto, with the Loyalty Campaigns app.
Almost daily releases
New releases, for all customers at once and free of charge. Dutch-speaking support.
Years of e-commerce experience, now AI-first
Afosto leads with AI, and that builds on years of e-commerce experience with hundreds of retailers. Whatever you can think of for your shop and webshop, we build.
Your webshop on Afosto
Through the Afosto MCP you build your website with your favourite AI tool. Your customers see their orders and addresses in their own account and register a return themselves through the webshop. More about the webshop.
B2C, B2B and wholesalers
Tiered discounts, customer-specific pricing rules and an extensive rules engine, all controlled through AI. More on the B2B webshop page.
From the medical world to configurators
Afosto has experience in the medical world, with configurators and with custom templating.
Consultants and developers
Dutch-speaking support from commerce consultants. Where needed you talk directly with the developers.
“The system is just foolproof. Someone standing here for the first time is up to speed within a day or two without making mistakes: the error-prone steps are taken out by the system.”
FAQ
Frequently asked questions from retailers
The questions retailers ask us most often before they bring shop and webshop together.
What is omnichannel retail software?
Software that lets your shop, webshop and marketplaces work on the same stock and the same orders. In Afosto, till, order management, warehouse and webshop are apps on the same platform. A receipt at the till gets an order number in the same overview as your webshop and marketplace orders, and books off the same stock.
What does AI in Afosto do for a retailer?
Afosto leads with AI. Through the Afosto MCP you build your website with your favourite AI tool, and you control tiered discounts, customer-specific pricing rules and the extensive rules engine through AI. That builds on years of e-commerce experience with hundreds of retailers.
Can I keep using my existing webshop?
Yes. The Shopify, WooCommerce and Lightspeed eCom integrations fetch the orders and send stock back to your webshop; Magento works too. So you can move your order management and stock to Afosto first and leave your webshop in place. Running the webshop itself on Afosto later is possible, but not required.
Does Afosto support click and collect?
Yes. Once your team sets a collection order aside, Afosto tells Magento 2, Lightspeed eCom, ePages or Mirakl that the order is ready to collect. Your sales channel is linked to a location, and that link decides where the orders from that channel come in. At SuperStellar, customers choose in-store collection when they order and get a notification as soon as their order is ready.
Does Afosto work with multiple locations?
Yes. You track stock per warehouse or location and transfer stock between warehouses. Every sales channel is linked to a location. Shopify gets the stock per Shopify location or added up on one location; Kaufland always gets the total.
How does the stock get to bol and Kaufland?
Orders from bol, Amazon, Kaufland and Mirakl come in as normal Afosto orders. Afosto sends the stock back to bol, Kaufland and WooCommerce as soon as it changes in Afosto. Kaufland always gets the channel total, not per location.
What can the till do?
You take payments on a card terminal from Pay., Mollie or Adyen, with a barcode scanner, receipt printer and cash drawer, or on a phone. You give discounts, sell gift cards and put a contact or organisation on the receipt. With a deposit, the invoice follows on delivery. Every receipt gets an order number and books off the stock. Loyalty points work in the webshop, not at the till.
What does Afosto cost for a shop with a webshop?
One shared stock for shop and webshop needs OMS/WMS Pro. A receipt from POS Start or Serious books off that stock, and till receipts do not count as order lines. Afosto never charges transaction fees, and there are no per-user costs on OMS/WMS and the CMS. All prices are on the pricing page.
Can Afosto build something that is not standard?
Yes. Whatever you can think of for your shop and webshop, we build, such as custom interfaces. That builds on years of e-commerce experience with hundreds of retailers in B2C, B2B, wholesale, the medical world and configurators. You talk with commerce consultants, and where needed directly with the developers.
Put shop and webshop on the same stock
Create a free account and see how orders from all your channels come together in one list. Or book a demo and we will walk through your shop, webshop and warehouse situation together.