Loyalty Campaigns
The Loyalty Campaigns app from Afosto allows you to set up powerful loyalty programs, helping you strengthen your relationship with customers. Customers can earn points with every purchase they make, whether through your POS, webshop, or in-store screens. This guide will walk you through setting up your loyalty campaigns.
Benefits of Loyalty Campaigns
Creating loyal customers is invaluable for your business. Loyalty campaigns encourage customers to make repeat purchases, increasing your revenue. Additionally, customers can earn points across all Afosto sales channels, giving them multiple ways to engage with your brand and build loyalty.
With the Loyalty Campaigns app, you can seamlessly integrate these points-based reward systems into your sales process.
Overview of Loyalty Campaigns
You can view an overview of your active campaigns on the page: https://app.afosto.com/loyaltys.
Here, you’ll find important information for each campaign, such as:
- Campaign Name
- Earning Ratio
- Redemption Ratio
There is also a “Add Loyalty Campaign” button in the top-right corner of the page.
Adding a New Loyalty Campaign
To add a new campaign, click the “Add Loyalty Campaign” button. You will be directed to the loyalty campaign settings page, where you can configure various options to tailor the campaign to your needs.
Explanation of Settings
Earning Ratio
The earning ratio determines how many points customers earn for each euro they spend.
- Example: An earning ratio of 1 means customers earn 1 point per €1 spent. If a customer spends €25, they earn 25 points.
- An earning ratio of 0.5 means customers earn 0.5 points per €1 spent. For a €25 purchase, they earn 12.5 points.
Redemption Ratio
The redemption ratio determines how much each point is worth in euros.
- Example: A redemption ratio of 0.1 means 25 points equal €2.50 discount.
Examples of Loyalty Campaigns
Example 1: Basic Campaign
- Earning Ratio: 1
- Redemption Ratio: 0.01
This is the simplest type of loyalty program. Customers earn 1 point per €1 spent, and each point is worth €0.01.
- If a customer spends €100, they earn 100 points, redeemable for €1 discount on a future purchase.
Example 2: Double Points Weekend Campaign
- Earning Ratio: 2
- Redemption Ratio: 0.01
This is ideal for peak sales periods, like holidays or special events. Customers earn double points for every euro spent.
- Spending €50 earns 100 points (2 points per €1 × €50).
- Redeeming 100 points gives a €1 discount (100 × €0.01).
Example 3: Premium Campaign
- Earning Ratio: 1
- Redemption Ratio: 0.02
Customers earn 1 point per €1 spent, but the points are more valuable than the basic campaign.
- Spending €100 earns 100 points, redeemable for €2 discount (100 × €0.02).
Conclusion
The Loyalty Campaigns app allows you to effectively drive customer loyalty through points-based rewards. By following this guide, you can create and manage campaigns tailored to your business needs. For any questions, contact Afosto’s support team.