Email marketing for webshops: 5 campaigns that boost your revenue
Get started with email marketing for your webshop. Discover 5 campaigns that boost your revenue, plus tools, software and tips for e-commerce automation.
Introduction
Email marketing is a powerful channel within e-commerce. It is efficient, scalable and delivers a high return on your marketing efforts. Whether you are just starting a webshop or already run an established online store, the right strategy lets you generate more revenue, re-engage customers and encourage repeat purchases through email marketing. In this blog you will learn which five email campaigns are absolute must-haves and how to automate them easily with email marketing software or tools.
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1. Abandoned cart emails
Why this campaign matters
A large share of your visitors leave the webshop without completing their order. With a smart abandoned cart campaign you can still win these potential customers over and get them to buy. By using email marketing software you can automatically follow up the moment a customer leaves their cart behind.
What do you send?
A reminder email with the abandoned products, optionally a discount code and a clear call to action back to your webshop. This campaign directly increases your conversion and is easy to set up through email marketing tools.
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2. Welcome campaigns for new customers
Why this works
New customers are most engaged right after their first purchase or sign-up. A strong first impression is essential. With a welcome campaign built through email marketing tools you deliver a professional onboarding.
What do you send?
Send a series of 2 to 4 emails in which you introduce your brand, explain customer benefits and showcase popular products. A welcome discount often boosts conversion.
Want to start with automation? Check out our integrations or register right away.
3. Re-engagement campaigns for inactive customers
Why this pays off
Re-engaging existing customers costs less than attracting new ones. With a re-engagement campaign you can reconnect with customers who have been inactive for 60 to 90 days.
What do you send?
An email with an update about your range, a new collection or an exclusive offer. This form of email marketing fits perfectly within a broader content strategy.
Want to learn more about customer behaviour and segmentation? Take a look at our PIM software and optimize your customer data.
4. After-sales emails
The importance of post-purchase communication
After-sales communication increases customer satisfaction and strengthens brand loyalty. It is also a moment to apply cross-selling and upselling.
What do you send?
Shipping confirmations, usage tips, manuals, review requests and suggestions for matching products. Through your email marketing software you can automate these flows.
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5. Limited-time promotional campaigns
Why urgency works
Promotions with a clear end date create urgency and increase conversion. Think of sales, bundle offers or seasonal deals.
What do you send?
An attractive offer with a clear call to action and end date. By applying segmentation through email marketing tools you can target these campaigns even more precisely.
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Conclusion
Email marketing is indispensable for every webshop, whether you are just getting started or have been active for a long time. With modern email marketing tools and software you can automate, segment and optimize campaigns for maximum impact. Do not have the experience or time to do this yourself? Then consider partnering with a specialized email marketing agency such as Klaviyo.
Afosto supports retailers with powerful, scalable solutions for headless commerce. Discover how to set up your webshop smarter and get it to perform better.
Want to learn more about e-commerce? Also read our article "What is e-commerce?"
Frequently asked questions
What is email marketing and why does it matter for my webshop?
Email marketing is the targeted sending of emails to (potential) customers with the goal of more sales, customer loyalty or re-engagement. For webshops this is an accessible way to encourage repeat purchases and tie customers to your brand.
Which email marketing software is suitable for e-commerce?
Popular email marketing tools for webshops include Mailchimp, Klaviyo, ActiveCampaign and Spotler. These tools offer automation, segmentation and integrations with e-commerce platforms such as Afosto.
Can I automate email marketing without any experience?
Yes. Most email marketing tools offer ready-made templates and flows for, among others, welcome campaigns, abandoned carts or promotions. For complex campaigns you can consider working with a specialized email marketing agency.
How often should I send emails to my customers?
That depends on your audience and the type of campaign. For many webshops the rule is: 1 to 4 times a month is effective, provided the content is relevant. Aim for a good balance between commercial offers and valuable content.