The B2B webshop where your regular customers order themselves
Your business customers log in, see their own price with tiered discounts and order without a phone call or email. The order lands in your Afosto order management and carries through to your bookkeeping. AI-first, with years of experience with hundreds of retailers and wholesalers.
Webshop Starter (OMS Free, PIM Start and CMS Start) for €286 a month. See pricing
Companies running their sales on Afosto
Trusted by ambitious retailers
What is a B2B webshop?
A B2B webshop is a webshop or ordering portal for business customers. The difference with a consumer webshop is in the agreements: every customer has their own price, orders more often and in larger quantities, and the invoice has to be right down to the VAT.
Afosto is AI-first, with years of e-commerce experience with hundreds of retailers, from B2C to B2B and wholesalers. You control tiered discounts, customer-specific pricing rules and the rules engine through AI.
How you record price agreements per customer is covered on customer-specific pricing.
A price list per customer
in Afosto a business customer is an organisation with a Chamber of Commerce and VAT number and its own price list, including or excluding VAT.
Tiered discounts and group promotions
a lower price from a certain quantity, and promotions for a group of customers through price rules.
Reverse-charge VAT
this is automatic when the customer is in a different country than your company and has a VAT number.
One order management
B2B orders land in the same order management as the orders from your other channels.
How it works
From price agreement to invoice in your bookkeeping
The route of a business order in Afosto, and what happens on your side at each step.
- Step 1
Give the customer their own price list
In Afosto a business customer is an organisation with a Chamber of Commerce and VAT number and its own price list, in its own currency and including or excluding VAT. Every sales channel also has a default price list, such as the one for your B2C webshop. Selling in another currency? Then the price comes from a fixed price list per currency, not from an exchange rate. Tiered discounts and promotions for a group of customers you set up with price rules.
- Step 2
The customer logs in and orders
In Afosto your B2B webshop is a sales channel of its own, with its own payment and shipping methods. The customer logs in, sees their own price with tiered discounts and pays online through Mollie, Pay., Adyen or PayPal Express. If the customer is in a different country than your company and has a VAT number, Afosto applies reverse-charge VAT automatically.
- Step 3
The order lands next to your other channels
The order lands in Afosto order management, next to the orders from your other channels. Your products are in one catalogue in the PIM, so your B2B webshop and your other channels work with the same product data.
- Step 4
The administration carries through to your bookkeeping
Working with Exact Online? Then orders go to Exact by default and you set up invoices separately. There are also integrations with Billit, Jortt and Silvasoft. With another package you send every invoice in bcc to an address, or make a periodic export of all invoices.
Prefer your own frontend? You build it with the Storefront JavaScript Client, and there is also a hosted checkout.
Selling to business on Afosto
B2B in the same platform as the rest of your sales
€286
a month for Webshop Starter: CMS Start, PIM Start and OMS Free together (€318 separately)
€0
transaction fees on top of your payments, for business too
0%
VAT on the invoice when Afosto applies reverse charge, for a customer with a VAT number in another country
1
product catalogue in the PIM for your B2B webshop and all your other channels
The building blocks
What runs behind your B2B webshop
Four parts do the work: prices per customer, an account where your customers order and register returns, an administration that carries through to your bookkeeping, and pricing rules you control through AI.
What else Afosto does for B2B
One catalogue in the PIM
Your B2B webshop and your other channels take their products from one catalogue. You import yourself from CSV or Excel, with variants and prices, and edit products in bulk.
Reverse-charge VAT
If the customer is in a different country than your company and has a VAT number, Afosto applies reverse-charge VAT automatically. The invoice then shows 0% VAT.
Prices per currency
A price list has its own currency. Prices in another currency come from a fixed price list per currency, not from an exchange rate.
A quote tool
Working with quotes? There is a quote tool in CMS Pro.
Headless or hosted
Your own frontend with the Storefront JavaScript Client, or the hosted checkout.
No per-user costs
No per-user costs on OMS/WMS and the CMS, and never transaction fees.
Almost daily releases
New releases, for all customers at once and free of charge. Dutch-speaking support.
Years of e-commerce experience, now AI-first
Afosto leads with AI, and that builds on years of e-commerce experience with hundreds of retailers, from B2C to B2B and wholesalers. Whatever you can think of for your webshop, we build.
Wholesalers and B2B
Price lists per customer, tiered discounts and an extensive rules engine, all controlled through AI. How you record price agreements is covered on customer-specific pricing.
Build your webshop with AI
Through the Afosto MCP you build your website with your favourite AI tool. More about the webshop.
From the medical world to configurators
Afosto has experience in the medical world, with configurators and with custom templating. We build custom interfaces.
Specialists and developers
Dutch-speaking support from specialists with years of experience in retail and e-commerce. Where needed you talk directly with the developers.
Bookies moved its B2B salon portal to Afosto
“Thanks to Afosto, we've implemented a stable platform to support both our B2C and B2B activities. We save time daily, collaborate more efficiently with customers, and know we can scale confidently.”
FAQ
Frequently asked questions about B2B e-commerce
The questions wholesalers and brands ask us most often about selling to business online.
What is a B2B webshop?
A webshop or ordering portal where business customers order from you instead of consumers. It is characterised by prices that differ per customer, tiered discounts, larger and recurring orders and an invoice that is right down to the VAT. In Afosto a business customer is an organisation with a Chamber of Commerce and VAT number and its own price list.
What is the difference between a B2B webshop and a normal webshop?
In a consumer webshop everyone sees the same price. In a B2B webshop the customer logs in and orders at their own price list, often excluding VAT and with tiered discounts. Supply a company in another country with a VAT number and Afosto applies reverse-charge VAT automatically. Otherwise it works the same: the webshop is a sales channel and the orders land in your order management.
Can I run a B2B webshop alongside my B2C webshop?
Yes. In Afosto every webshop is a sales channel of its own, with its own payment and shipping methods and a default price list. Both webshops take their products from the same catalogue in the PIM, and the orders land in the same order management. That is how Bookies runs a B2C webshop and a B2B portal for salons on one product catalogue.
Do business customers see their own orders and can they register a return?
Yes. Your customers see their orders and addresses in their own account and register a return themselves through the webshop. Building your own frontend? Then you use the headless checkout and the headless My Account environment.
How do prices per customer work?
You give an organisation its own price list, with its own currency and including or excluding VAT. After logging in, that customer orders at those prices. On top of that you give tiered discounts, and promotions for a group of customers through price rules; bundle prices are possible too. Prices in another currency come from a fixed price list per currency. Read more on customer-specific pricing.
What does AI do in an Afosto B2B webshop?
Afosto leads with AI. You control tiered discounts, customer-specific pricing rules and the extensive rules engine through AI, and through the Afosto MCP you build your website with your favourite AI tool. That builds on years of e-commerce experience with hundreds of retailers, in B2B and wholesale too.
How does a B2B webshop handle reverse-charge VAT?
Per price list you choose including or excluding VAT, so your B2B webshop can show prices excluding VAT. Reverse-charge VAT is automatic when the customer’s country and your company’s country differ and the customer has a VAT number. The invoice then shows 0% VAT.
Does an Afosto B2B webshop connect with my bookkeeping package?
Yes, with Exact Online, Billit, Jortt and Silvasoft. With Exact, orders go to Exact by default and you set up invoices separately. Afosto finds the debtor by debtor number, then by country code with email address and then through the contact on the account. Working with another package? Then you send every invoice in bcc to an address or make a periodic export of all invoices.
What does a B2B webshop on Afosto cost?
A B2B webshop with prices per customer is already possible with CMS Start; you do not need a higher CMS plan for it. For a webshop you need CMS Start and PIM Start. Webshop Starter bundles CMS Start, PIM Start and OMS Free for €286 a month, €318 separately. Afosto never charges transaction fees, and there are no per-user costs on the CMS. All prices are on the pricing page.
Which company already sells B2B through Afosto?
Bookies moved its B2B salon portal from WooCommerce to Afosto. Salons log in to their own portal and order on their own terms, and management stays in one place. With price rules per customer or customer group, Bookies sets up tiered discounts and promotions without custom work. Read the Bookies case.
Can Afosto build something that is not standard?
Yes. Whatever you can think of for your webshop, we build, such as custom interfaces. Afosto has years of e-commerce experience with hundreds of retailers in B2C, B2B, wholesale, the medical world and configurators. You talk with our specialists, and where needed directly with the developers.
How does the Afosto B2B webshop compare to Brincr?
What Brincr costs and where it differs from Afosto per part, with source and date, is in Brincr vs Afosto. Other platforms are in all comparisons.
Let your business customers order themselves from now on
Create a free account and set up your first price list per customer. Or book a demo and we will go through your price agreements and ordering flow together.