Built by retailers, for retailers who want to run everything in one system
Afosto is a unified commerce platform that brings orders, inventory, point of sale and webshop together. No stacking plugins. No reconciling spreadsheets. One source of data for every location.
Afosto in numbers
What retailers see back in their operation
Year founded: 10+ years of e-commerce infrastructure
Locations per customer: from a single shop to a nationwide chain
API-first
Architecture: connects with Shopify, shipping partners and in-house systems
NL + BE
Primary markets: local legislation, VAT and language support built in
Why Afosto was founded
In 2014, founders Tjeuke and Peter noticed the same pattern across dozens of retailers: growth stalled not for lack of revenue, but because systems did not talk to each other. Inventory did not match at the register. The webshop pulled a different database than the warehouse. Orders were retyped by hand between platforms.
The solution they built is not a bundle of plugins. It is a platform with one data model: one product record, one inventory count, one order flow, visible across every sales channel at the same time.
What Afosto actually solves for retailers
Afosto focuses on retailers with 1 to 50 locations that serve online, offline or both channels and are ready to replace scattered tools with a single operational core.
The four functional areas retailers name most often as pain points:
- Inventory management: real-time counts per location, no overselling, no manual reconciliation
- Order management: from intake to shipping label in one flow, returns included
- Point of sale: a register that communicates live with central inventory
- Webshop: a built-in storefront or an API connection to an existing front end
Who Afosto is for, and who it is not for
Afosto fits retailers that:
- Operate in the Netherlands or Belgium
- Combine multiple sales channels (shop + webshop, B2C + B2B, or several locations)
- Are technically mature: an in-house IT team or technically capable management
- Are ready to migrate from Shopify, WooCommerce or Magento to a platform that covers the full operation
Afosto is not built for starting dropshippers, hobby sellers or enterprise retailers with more than 50 locations that expect enterprise contracts.
How Afosto differs from a SaaS tool stack
The common approach in e-commerce is to stack tools: connect an OMS to a WMS, to a POS, to a webshop. Every connection is an integration point that needs maintenance, slows down data or breaks on updates.
Afosto's choice is the opposite: one platform, one source of data, no middleware to keep everything in sync. This has a direct impact on operational cost (less to manage), data quality (no sync lag) and scalability (adding a new location is configuration, not a project).
The API-first architecture means external tools, shipping partners, ERP systems and marketplaces plug in through standardized endpoints without splitting the core data.
FAQ
Frequently asked questions about Afosto
Answers to the questions retailers ask before they book a demo.
What exactly is Afosto?
Afosto is a unified commerce platform that brings order management, warehouse management, point of sale and a webshop together in one system. It is designed for retailers with 1 to 50 locations in the Netherlands and Belgium that want to run online and offline from a single source of data, without having to sync separate tools.
Which retailers is Afosto a good fit for?
Afosto fits e-commerce retailers and omnichannel store chains in the Netherlands and Belgium that combine multiple sales channels. Typical customers come from Shopify, WooCommerce or Magento and are looking for a platform that covers the full operation, from purchasing to shipping. Afosto is not a fit for starting webshops without a physical operation, or for enterprise retailers with more than 50 locations.
Can Afosto run alongside my current Shopify webshop?
Yes. Through the API-first architecture, Afosto connects with Shopify as the front end. Retailers then use Afosto as their operational core (order management, inventory management, WMS) while the Shopify storefront stays visible to end customers. Migrating to Afosto's own storefront is also possible, but not required.
How long does an implementation take?
The lead time depends on the number of locations, the complexity of the existing data structure and the connections you want. Retailers with a single location and a standard product catalog are usually live faster than chains that combine a WMS migration with a point-of-sale rollout. A demo gives insight into the expected timeline for your situation.
What does Afosto cost?
Afosto uses a subscription model that scales with usage and the number of locations. Exact rates are discussed after a demo, because the configuration differs per retailer. Through the free account you can explore the platform before you have a commercial conversation.
Where is Afosto based and who built it?
Afosto was founded in 2014 by Tjeuke and Peter and is based in the Netherlands. The team builds and maintains the platform entirely in-house, with direct support for Dutch and Belgian customers, including local VAT rules and language support.
One platform for every order, every location, every channel
Create a free account and explore the platform with no strings attached. Want to see how Afosto works in your specific situation first? Book a demo. Not a sales pitch, but a technical walkthrough based on your operation.