The CRM software that keeps itself up to date
Every order, whether it comes through your webshop, point of sale or a marketplace, adds to the customer profile automatically: order history, invoices and organisations in one overview. No separate package, no synchronisation, no retyping.
The retailers and wholesalers who know their customers through Afosto
Trusted by ambitious retailers
What is CRM software for retailers?
CRM software (Customer Relationship Management) is where all your customer information comes together: who your customer is, what they ordered, which invoices are outstanding and which price agreements apply. For a retailer with several sales channels the pitfall is familiar: the webshop knows the customer, the point of sale does not, and the marketplace order has no profile anywhere.
At Afosto, CRM is not a separate module but the customer layer of the platform: the same contacts your point of sale and order management run on. Price agreements per customer are handled with customer-specific prices and pricing rules.
One customer record
contacts and organisations from all your channels in the same list, with B2C or B2B as a segment per customer
Order history per customer
every order appears on the profile, with its status and order amount
Invoices and price agreements in the same place
outstanding invoices and the personal price list sit next to the order history
How it works
Your customer record fills itself
No import runs and no synchronisation between packages. This is what happens from a new customer's very first order.
- Step 1
An order comes in, the contact comes with it
With every order from your webshop or a marketplace, Afosto creates the contact automatically, or links the order to the existing profile. Name, email address, phone number and address come straight from the channel. Adding a customer by hand is of course also possible.
- Step 2
One customer profile with everything on it
On the profile you see the latest orders with status and amount, the invoices, the addresses and the customer segment. No hunt through three systems when a customer calls: everything sits together on one screen.
- Step 3
B2B: organisations with contact persons
Business customers are managed as an organisation, with company registration and VAT number, and the contact persons linked to it. That way you see both the company and the person placing the order, including who has account access.
- Step 4
Personal prices per customer
Link a price list to a contact and from that moment on that customer is charged their own prices, in the webshop and at the point of sale. This lets you give a regular B2B customer wholesale prices without separate quotes or discount codes. Alongside price lists there are pricing rules with conditions, such as volume discounts.
Everything you see here runs on the same data as your webshop, point of sale and warehouse. An address change on the contact appears straight away in every open order.
Afosto in numbers
Built for selling through more than one channel
Retailers and wholesalers in the Netherlands and Belgium
Customer record for webshop, point of sale and marketplace
Extra subscription: CRM is part of the platform
Consumers and business customers in the same system
Who it is for
From point-of-sale customer to wholesale account
The same customer record, two very different kinds of customer.
Retailers (B2C)
Customers from your webshop and shop in one record, with the order history included.
- Contact created automatically on the first order
- Order history with status and amount per customer
- The B2C segment is set by default, no configuration needed
Wholesalers (B2B)
Organisations with contact persons, account access and their own price agreements.
- Organisations with company registration and VAT number
- Contact persons and account access per organisation
- Personal price list per customer
“We were looking for a solid PIM system, a good connection with different sales channels and a partner who really thinks along with us. In the end I had the best feeling about the guys at Afosto, and that feeling was right. Everything runs smoothly and quickly, and they understand exactly what we want.”
FAQ
Frequently asked questions about CRM at Afosto
The questions retailers ask us most often about customer management.
What is CRM software and why does a retailer need it?
CRM software keeps all customer information in one place: contact details, order history, invoices and price agreements. For retailers with several channels that is the difference between recognising a customer and searching through three separate systems. If you sell through a single channel you can often manage without; as soon as webshop, point of sale and marketplace run side by side, a shared customer record becomes essential.
Is Afosto CRM a separate product or part of the platform?
Included. The customer record is the customer layer the whole suite runs on: webshop, point of sale, order management and invoicing all use the same contacts. So there is no separate CRM subscription and no connection you have to maintain.
How do my customers end up in the system?
Automatically. With every order from your webshop or a marketplace the contact is created or linked to the existing profile, with name, email address and address from the channel. On top of that you can add contacts and organisations by hand, for example for business prospects who have not ordered yet.
Does Afosto CRM also work for B2B?
Yes. Business customers are managed as organisations with company registration and VAT number, with contact persons and account access linked to them. Per contact you can set a personal price list, so regular customers order at their own prices.
Can I charge different prices per customer?
Yes, with price lists. You link a price list to a contact who has an account, and from that moment on the webshop and point of sale charge that customer those prices. Handy for wholesale customers or regular buyers with their own agreements.
What does Afosto CRM cost?
Nothing extra. Customer management is part of the platform, in every plan. You pay for Afosto as a whole and not per module; the pricing page shows you exactly what is included.
See your own customers in a single overview
Create a free account and connect your webshop: you will see your customer profiles fill themselves as the first orders come in. Or book a demo, and we will walk through the customer record of an existing retailer together.