A My Account environment that lets customers sort it out themselves
Give your customers direct access to orders, invoices and address details, on your subdomain, in your brand style. Fewer support questions, more repeat purchases.
What is a My Account environment?
A My Account environment is the personal dashboard customers see after they log in to your webshop or B2B portal. Here they find their order history, download invoices, manage addresses and reorder previous purchases, without any involvement from your support team.
Picture this: a retailer with three locations and a growing group of business customers. Every day emails come in with questions like "Where is my parcel?" and "Can you send me my invoice again?". Those questions are understandable, but they cost time you would rather spend on growth.
A well set up account environment solves this. Customers handle it themselves. You keep an overview without every question going through the inbox.
Afosto's account environment is headless: it runs on your own subdomain, fits fully within your brand style and syncs in real time with your orders, stock and customer data. It is not a separate plugin you bolt on. It is part of the same system that runs your point of sale, webshop and warehouse.
Everything customers expect, without you having to step in every time
Order history and order status
Customers see all of their orders, including real-time shipping information and status updates. No more "where is my parcel?" email needed.
Download invoices instantly
Automatic invoicing per order. Customers download their own invoice, including VAT breakdown, handy for both consumers and business buyers.
Address and account management
Customers update their own details and save multiple shipping addresses. Ideal for B2B customers with several delivery locations.
One-click reorders
Place previously ordered products again without going through the whole checkout. This raises recurring revenue without extra marketing pressure.
B2B-specific view
Business customers see their agreed prices, VAT number verification and specific payment terms, separate from the consumer view.
Real-time sync across channels
Orders from your webshop, point of sale and any other channels come together in one account overview. The customer always sees the complete, up-to-date picture.
Afosto in practice
Less support pressure, more self-service
Retailers and B2B sellers actively using Afosto's account environment
For orders, stock, point of sale and customer portal, no separate connectors
Supported in the account environment, as at DiamondsByMe in production
Real-time
Sync of orders and customer data across all sales channels
How does the My Account environment work at Afosto?
Afosto's account environment is not a standalone product you connect afterwards. It is built into the same platform that processes your orders, tracks your stock and runs your point of sale. That is what makes the difference.
Step 1. Customer logs in on your subdomain
The account environment runs on account.yourstore.com or a similar address. Your brand style, your domain. The customer sees no Afosto branding unless you want it.
Step 2. All data is available right away As soon as the customer logs in, they see their complete order history, including orders placed through the point of sale, webshop or B2B portal. Synced in real time, without manual export or import.
Step 3. Customer handles it themselves Download an invoice, change an address, reorder: the customer sorts it out without you. You see what happens in Afosto's back office, but you never have to step in manually.
Step 4. B2B? Separate view, same system Do you have both consumers and business customers? For B2B accounts Afosto automatically shows the right prices, VAT terms and payment options. Not a separate system, but the same environment with a different view based on customer type.
Step 5. You keep the overview Every customer interaction in the account environment is visible in your Afosto dashboard. That way you spot trends: which products get reordered most often, which customers are most active, where customers get stuck.
FAQ
Frequently asked questions about the My Account environment
Concrete answers to what retailers and B2B sellers most want to know before they switch.
What is a headless My Account environment?
A headless My Account environment is a customer portal where the interface (the front end customers see) is fully separate from the backend that manages the data. At Afosto this means the account environment runs on your own subdomain, is styled in your brand, but pulls order data, customer details and invoices from Afosto's central system. You are not tied to a fixed template: a developer or agency can build the interface with Next.js or another front-end framework.
How does this differ from a standard 'My Account' in Shopify or WooCommerce?
Shopify and WooCommerce offer a built-in account page that only shows orders from that platform. Afosto's account environment consolidates orders from multiple channels: webshop, point of sale, B2B portal and any other sales channels in one overview. On top of that everything runs on your own domain and the interface is fully customisable, with no platform restrictions.
What does the My Account environment cost?
The account environment is part of the Afosto platform and is not sold separately as a module. Afosto works with a subscription model. Exact prices depend on your situation and scale. Book a demo for an honest picture of what it costs and what it delivers.
Does the account environment connect with my current webshop or ERP?
Afosto has an open API that makes connections with external systems possible. Existing connectors are available for common ERP systems and logistics providers. If you currently run on Shopify, WooCommerce or Magento, you can test Afosto alongside your current setup or plan a full migration.
Is the account environment also suitable if I have both B2C and B2B customers?
Yes. Afosto distinguishes between consumer accounts and business accounts. B2B customers automatically see their specific price agreements, VAT number verification and any payment limits, in the same account environment, without separate systems. This is a frequently mentioned reason why retailers with mixed customer groups choose Afosto.
What business size is this suitable for?
Afosto's account environment is designed for retailers and B2B sellers with one to fifty locations who want professional customer management without an enterprise price tag. The platform has been used by growth companies that have outgrown loose plugins, but are not yet ready for a custom-built enterprise stack.
Can customers also cancel or return orders through the account environment?
Return and cancellation handling is part of the broader Afosto order management system. What customers can do exactly in the account environment, such as registering a return, is configurable based on your return policy. That way you keep control without every return going through customer service.
Fewer support questions, more satisfied customers, start today
Give customers the control they expect: view orders, download invoices, manage addresses. All in one account environment on your domain, synced with your full Afosto platform.