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Screenshot of the Bookies Salon Portal showing login options, product catalog, and client information for B2B customers.

In short

Bookies launched a B2C webshop for their new brand Four Reasons in 30 days and moved their B2B salon portal from WooCommerce to Afosto, fully synced with Exact ERP.

Within 30 days
B2C webshop live
In sync with Exact ERP
Inventory and accounting
Via agent login
Orders on behalf of clients
Daily
Time savings
Thanks to Afosto, we've implemented a stable platform to support both our B2C and B2B activities. We save time daily, collaborate more efficiently with customers, and know we can scale confidently.
— Reena Jagmohan-Baboeram, e-Commerce Manager Bookies

The challenge

Why did Bookies Hair Supplies choose Afosto?

Bookies managed a B2B portal on WordPress + WooCommerce but increasingly faced constraints. The backend was sluggish, frequent updates led to plugin conflicts, and the platform lacked the scalability they needed. For their new brand Four Reasons, they also required a B2C website that needed to go live fast—something impossible with existing technology. Their goal: a stable, flexible platform serving both consumers and salons, fully connected to their Exact ERP—ready for continued growth.

The approach

How did Afosto help Bookies Hair Supplies move forward?

Afosto provides Bookies a future-ready platform for both B2C and B2B. Built-in product information management, order management, ERP integration, and pricing rules let Bookies operate efficiently without WooCommerce's restrictions. With Afosto's modular templates, the B2C webshop for Four Reasons went live in just 30 days, fully tailored to the brand and customer experience. The B2B platform connects to Exact ERP, keeping inventory management and accounting fully in sync. Sales representatives can log in on behalf of customers to prepare or place orders, speeding up sales and improving cooperation. Tiered discounts, promotions, and customer-specific pricing are easy to manage without custom development, giving Bookies the agility to respond to the market instantly.

How Bookies Hair Supplies uses Afosto

B2C webshop for Four Reasons in 30 days
For their new brand Four Reasons, Bookies launched a B2C webshop within 30 days. Thanks to Afosto’s modular templates the store was fully tailored to the brand identity without months of build work.
B2B salon portal with agent login
The B2B salon portal moved from WooCommerce to Afosto. Salons log in to their own portal and order on their own terms, while management for Bookies stays in one place.
Connected to Exact ERP
Bookies runs Exact as its ERP. Afosto integrates with it fully, so orders, customers and stock stay in sync between the webshops and the administration.
Pricing rules, tiers and promotions
With flexible pricing rules Bookies sets tiered discounts and promotions per customer or customer group. That way B2C customers and salons each get the right price without manual calculation.
One product catalogue for B2C and B2B
The PIM keeps the full product catalogue central, shared between the B2C webshop and the B2B portal. One change applies everywhere, preventing errors and duplicate work.

Implementation

The WooCommerce backend was slow and its many plugins caused conflicts on updates, with little room to scale. Bookies wanted a stable platform for both B2C and the B2B salon portal. Afosto built both on one foundation, connected to Exact, with the B2C webshop live within 30 days.

What comes next

With B2C and B2B on one platform and a central Exact connection, Bookies can add new brands and channels without rebuilding each time. That makes further growth a matter of extending, not replacing.

Frequently asked questions

Why did Bookies switch from WooCommerce to Afosto?

The WooCommerce backend was slow, updates caused conflicts because of the many plugins and the platform offered little room to scale. Bookies wanted a stable platform for both B2C and their B2B salon portal.

How quickly did the B2C webshop for Four Reasons go live?

Within 30 days. Thanks to Afosto's modular templates, the webshop was fully tailored to the brand identity and customer experience of Four Reasons.

How does the integration between Afosto and Exact ERP work?

Bookies' B2B platform is connected to Exact ERP, keeping inventory management and accounting fully in sync. No double entry, no differences between systems.

What is the agent login at Bookies?

Sales representatives log in on behalf of clients and prepare orders or place them directly. That speeds up the sales process and makes working with salons more efficient.

How does Bookies manage price agreements and discounts?

With Afosto's pricing rules, Bookies sets up volume discounts, promotions and customer-specific prices without custom development. Changes take effect immediately.

Curious what Afosto can do for your health & beauty business?

Book a demo and see how Afosto unifies inventory, checkout and customer touchpoints in one platform.

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