In short
SuperStellar sells store stock online and combines inventory from store and warehouse for a single order. The result: 20% more sales and 99.9% uptime, even during peak sales.
20%
More sales
99.9%
System uptime
A few weeks
Implementation
Since the implementation of Afosto, SuperStellar has seen significant improvements in their operations and customer satisfaction, with faster delivery times and better stock availability leading to higher customer satisfaction and retention.
The challenge
Why did SuperStellar choose Afosto?
SuperStellar, formerly known as Coccinelle, is a high-end retailer specializing in baby and children's clothing from luxury brands such as Dolce & Gabbana and Burberry. With two physical stores, multiple webshops, and a central warehouse in Rotterdam, SuperStellar caters to a demanding clientele seeking premium products and a seamless shopping experience, both online and offline.
SuperStellar needed a system that could seamlessly integrate their in-store inventory with their online webshop. Their main challenge was to enable the sale of in-store inventory through their online platform while efficiently combining product flows from both store and warehouse inventory for fulfilling a single order.
Prior to the implementation of Afosto, SuperStellar experienced significant discrepancies between store and online inventory levels, leading to overselling, shortages, and frustrated customers. The lack of a unified system resulted in longer order processing times, especially for orders requiring inventory from multiple locations, increasing operational costs and affecting customer satisfaction.
The approach
How did Afosto help SuperStellar move forward?
Thanks to a years-long collaboration with SuperStellar, Afosto knew the customer's case inside out and implemented a new Shopify integration along with multi-warehouse functionality to address their challenges. This solution streamlined warehouse and store operations by integrating sales and inventory systems into one efficient system.
SuperStellar uses the Afosto OMS to handle webshop orders and synchronize the inventory of their Shopify Plus stores (both online and physical). The advanced Shopify integration ensures that all orders, cancellations, returns, and receipts are synchronized between Afosto and Shopify, providing a real-time inventory overview.
SuperStellar also benefits from a mobile WMS app to efficiently pick inventory from preset locations, multi-warehouse management to streamline moving products between locations, crossdocking to combine products from store and warehouse for webshop orders, and in-store pickup for webshop orders with automatic customer notifications. The full implementation took a few weeks, during which Afosto closely collaborated with SuperStellar to expand and optimize functionalities to perfectly match their unique business needs.
How SuperStellar uses Afosto
OMS linked to Shopify Plus
SuperStellar handles webshop orders with the Afosto OMS and keeps the stock of their Shopify Plus stores, online and physical, in sync.
Shopify integration with real-time stock
The Shopify integration synchronises orders, cancellations, returns and receipts between Afosto and Shopify. That gives a real-time stock overview across every channel.
Mobile WMS app for efficient picking
With the mobile WMS app the team picks stock from fixed locations. Smart routes in the software limit unnecessary movement, saving time and effort.
Two stores and a central warehouse
With two stores and a central warehouse in Rotterdam, SuperStellar benefits from functionality that streamlines moving products between locations.
Selling store stock online too
By selling store stock online, SuperStellar increases turnover speed. On each sale the store receives a request to send the item to the warehouse for shipping.
Crossdocking store and warehouse
The crossdock feature combines products from both the store and the warehouse in the pick wall for webshop orders, streamlining order handling.
In-store pickup for webshop orders
Customers pick up their online order in the store, with an automatic notification as soon as the order is ready.
Reserving store products
Through the mobile app, products are reserved for customers who collect later, which prevents unintended online sales.
Implementation
Thanks to a years-long collaboration, Afosto knew SuperStellar’s situation inside out. The new Shopify integration was rolled out alongside the multi-warehouse functionality and fully set up within a few weeks. During that period we worked closely together to extend the functionality and fit their specific business needs.
What comes next
Afosto keeps supporting SuperStellar with regular check-ins and updates on new features. When new stores open or the online presence expands to other countries, the solutions integrate effortlessly into the existing processes, so scaling up stays smooth.
Frequently asked questions
How does SuperStellar sell store stock online?
The Afosto OMS synchronises the inventory of the Shopify Plus stores, both online and physical, into one unified stock system. Store stock becomes directly sellable online, which increases turnover speed.
What is crossdocking at SuperStellar?
With the crossdock feature, SuperStellar combines products from the store and the warehouse in the pick wall for a single webshop order. An order ships complete, even when stock is spread across multiple locations.
Can customers pick up their online order in the store?
Yes. Customers choose in-store pickup at checkout and automatically receive a notification as soon as their order is ready.
How does inventory stay in sync between Shopify and Afosto?
The Shopify integration synchronises all orders, cancellations, returns and receipts between Afosto and Shopify. That provides a real-time stock overview across all sales channels.
Other customer stories in this industry
Curious what Afosto can do for your fashion business?
Book a demo and see how Afosto unifies inventory, checkout and customer touchpoints in one platform.