Amazon orders fully automated in one dashboard
Connect Amazon Seller Central to Afosto and let orders flow automatically from marketplace to warehouse, shipping and invoicing, with no manual work and no separate tools.
What does Amazon integration through an OMS mean?
An order management system (OMS) is the central layer that connects all of your sales channels: Amazon, bol.com, your own webshop, your physical stores. Without an OMS you handle every channel separately: export separately, book in separately, track separately.
With Afosto as your OMS, an Amazon order flows automatically into your WMS (warehouse management), your inventory records and your bookkeeping. Everything talks to everything.
Take a retailer with three locations and a growing Amazon catalog. The moment an order lands in Amazon Seller Central, Afosto pulls it in real time. The data is validated and enriched through your PIM (product information), a pick list is created in the warehouse, the shipment is booked with the carrier and the VAT invoice goes out to the customer automatically, in line with EU OSS rules. The employee never has to lift a finger.
That is what integrated order automation means in practice: not a standalone Amazon plugin, but one system that Amazon is simply part of.
Who is this for?
Afosto's Amazon integration is built for e-commerce retailers in the Netherlands and Belgium who:
- Are already active on Amazon and notice that manual management eats up time that could be better spent
- Run multiple sales channels (their own shop, bol.com, physical stores) and want one central place
- Want to scale up without hiring proportionally more staff
- Need correct VAT invoicing per country (OSS, GDPR)
Starting dropshippers or single-channel sellers without growth ambitions are not the target audience. Afosto is built for retailers who are professionalising.
Afosto in practice
What automated order processing delivers
Manual steps from order import to shipping confirmation
Realtime
Sync of Amazon orders, inventory and tracking
Marketplaces and webshop platforms in one dashboard
Automatic VAT invoicing in line with EU OSS rules
What Afosto does the moment an Amazon order comes in
Realtime order import
Orders are pulled automatically and instantly from Amazon Seller Central, with full customer and product data. No export files, no delayed polling.
Validation and data enrichment
Afosto checks every order for completeness and fills in missing product data through your PIM. Faulty or incomplete orders are flagged before they reach the warehouse.
Integrated WMS workflow
From pick list to scanning and packing, the warehouse process follows on automatically from order import. Your staff see exactly what needs to happen, without extra systems.
Automatic shipping and tracking
Afosto books the shipment with the right carrier, generates the shipping label and sends the tracking code back to Amazon and to your customer.
VAT invoicing and OSS compliance
Every Amazon order automatically generates a correct VAT invoice, including the right EU rules per country through the OSS system. Personal data is processed in line with GDPR.
Returns handled from one place
Create return labels, initiate refunds and generate credit invoices, all from the Afosto dashboard. No separate returns portal needed.
Multichannel fulfillment
Amazon runs alongside bol.com, Shopify, WooCommerce and your physical point of sale. Inventory is always synchronised across every channel, with no overselling and no manual corrections.
Step-by-step order flow
Afosto follows every order from arrival to delivery: import, validation, picking, shipping, invoicing, returns. Every stage is visible and auditable.
FAQ
Frequently asked questions about Amazon integration with Afosto
Concrete answers to what retailers want to know before they connect.
How do I connect Amazon Seller Central to Afosto?
You connect Amazon Seller Central through the built-in integration in Afosto, with no separate middleware or external connector needed. After authorising through your Amazon account, Afosto automatically syncs your orders, inventory and product status. The connection is typically operational within a day.
What happens when an Amazon order comes in?
As soon as Amazon confirms an order, Afosto pulls it in real time. The order is validated, enriched with product data from your PIM and passed on to the WMS for picking and shipping. The carrier is booked automatically, the shipping label is created and the tracking code is sent back to Amazon. All of this happens without manual intervention.
Can I combine Amazon with bol.com, Shopify or my own webshop?
Yes. Afosto is built as a multichannel OMS. Amazon, bol.com, Shopify, WooCommerce and your own Afosto shop run side by side in one dashboard. Inventory is tracked centrally and synchronised across all channels at once, which prevents overselling.
How does Afosto handle VAT and EU OSS for Amazon sales?
Afosto automatically generates a VAT-compliant invoice for every Amazon order, including the correct VAT rates per EU country through the OSS system (One Stop Shop). Customer personal data is processed in line with GDPR. You do not need to connect a separate invoicing module.
Does Afosto also work with Amazon FBA (Fulfillment by Amazon)?
Afosto primarily supports retailer fulfillment (your own warehouse via the WMS). For mixed setups, part FBA and part own fulfillment, we recommend discussing this during a demo so we can walk through the flow together based on your situation.
What are the technical requirements to get started?
You need an active Amazon Seller Central account (Professional plan) and access to Afosto. Further technical integrations, such as connecting your own ERP or bookkeeping, are possible through Afosto's open API. The Amazon connector itself requires no programming work.
Is Afosto's Amazon integration suitable for small retailers?
Afosto is designed for retailers with 1 to 50 locations who are professionalising and want to scale up. If you are just starting out on Amazon and have no order volume yet, the setup may be early. Already have order volume and notice that manual management costs you time? Then this is exactly the situation Afosto is built for.
Let Amazon orders flow automatically through your operation
Connect Amazon Seller Central to your OMS, WMS and bookkeeping in one go. Less manual work, faster processing, and inventory that is always accurate, on every channel at once.