March 26, 2025


10 min. read

Brincr vs Afosto: A guide to picking the right platform for your business

By Sander Kah

In the competitive world of business software, finding the perfect fit for your needs can feel overwhelming. Two prominent contenders in the field are Brincr and Afosto. Each offers unique solutions to help businesses streamline operations, improve efficiency, and achieve scalability. Whether running a wholesale operation or managing a multi-channel retail setup, the choice between Brincr and Afosto depends on your specific requirements.

This article examines both platforms in-depth, covering their key features, pros and cons, pricing, scalability, and more. By the end, you'll have a clear understanding of which ERP system for retail best aligns with your business goals.

Exploring Brincr: A wholesale solution

Brincr is a cloud-based platform designed primarily for wholesale businesses and webshops. It simplifies order management, inventory tracking, customer relations, and invoicing in one unified system. With Brincr, businesses can enjoy real-time insights into their operations, making it easier to meet customer demands and maintain control over inventory.

The platform aims to empower businesses by reducing manual tasks and providing tools to optimize workflows. Brincr is especially useful for companies handling high volumes of orders and requiring seamless integration with third-party e-commerce platforms.

Read more about Brincr's offering here

Key capabilities of Brincr

  • Order Processing: Streamline order processing from creation to fulfillment.
  • Stock Management: Get real-time updates on stock levels to avoid overstocking or shortages.
  • System Integration: Connect easily with popular e-commerce platforms, payment gateways, and shipping providers.
  • Customer Relationship Management: Manage customer data and interactions effectively.
  • Performance Analytics: Access analytics to track performance and plan strategically.

Advantages of Brincr

  • Real-time inventory updates prevent stock-related issues.
  • Easy integration with significant platforms boosts efficiency.
  • User-friendly CRM tools enhance customer engagement.
  • Comprehensive reporting aids decision-making.
  • A simple interface reduces the learning curve for users.

Limitations of Brincr

  • Limited customization for unique business needs.
  • Requires training for optimal use.
  • Integration may face challenges with niche platforms.

Lack of transparent pricing details.

Afosto: Redefining retail operations

Afosto is a cutting-edge headless ecommerce solution that bridges the gap between online and offline sales. With its API-first architecture and modular setup, Afosto offers businesses the flexibility to create tailored solutions. It’s ideal for ambitious retailers and growing companies looking to innovate their sales strategies.

Afosto’s ecosystem includes tools for order management, product information management, inventory management and seamless multi-channel integration. Whether you’re running a brick-and-mortar store, an online shop, or both, Afosto empowers businesses to provide exceptional customer experiences while optimizing backend operations.

Discover how clients like DiamondsByMe use Afosto

Core features of Afosto

  • Comprehensive Stock Management: Effortlessly manage inventory across multiple sales channels and warehouses.
  • Accurate Invoice Creation: Generate VAT-compliant invoices for both B2B and B2C.
  • Advanced Retail Solutions: Includes features like quotation apps and headless checkout.
  • Workflow Automation: Automate repetitive tasks and save time.
  • Omnichannel Integration: Sync stock data, order info, and customer data across all channels.

Advantages of Afosto

  • Highly customizable and flexible.
  • Advanced automation tools.
  • Seamless integration across sales channels.
  • Suitable for both B2C and B2B.
  • Scalable for growing businesses.
  • Includes scan application for fulfilment

Drawbacks of Afosto

  • Requires developer assistance for advanced customizations.
FeatureBrincrAfosto
Order ManagementSimplified for wholesaleCentralized for B2C, B2B and D2C
Inventory TrackingReal-time updatesRealtime Multi-channel synchronization
CustomizationLimitedExtensive via headless architecture
Ease of UseIntuitiveUser-friendly ERP system
IntegrationSeamless with major platformsSeamless integration with major e-commerce platforms and advanced integration capabilities
ScalabilityStable operationsIdeal for ambitious, dynamic, growing businesses
CRM ToolsBasic CRMOmnichannel CRM tools
Pricing TransparencyNot publicly availableTransparent pricing
FeatureBrincrAfosto
Pricing ModelSubscription-based, per-userSubscription-based, tiered by number of orders per month
Starting Price€69/month (Business plan)€0/month (up to 30 orders); scales with order volume
Free TrialAvailableAvailable
Additional CostsHigher-tier plans (up to €379/month)Cost per additional order decreases with higher-tier plans (€0.05–€1.00/order)
Included FeaturesVaries by planUnlimited users, stores, shipping/payment integrations; higher tiers add more functionality
Target CustomersSmall to large enterprisesBusinesses with varying order volumes, from startups to high-scale operations
CRM ToolsBasic CRMOmnichannel CRM tools
Pricing TransparencyNot publicly availableTransparent pricing

Scalability: Future-Ready platforms

Afosto’s microservices-based design ensures scalability, allowing businesses to adapt as they grow. This is especially beneficial for enterprises experiencing fluctuating demand or planning expansion. With its modular approach, Afosto enables businesses to integrate new functionalities or channels without disrupting existing operations.

While Brincr supports high-order volumes and efficient inventory management, its scalability isn’t as explicitly highlighted. This makes it more suitable for smaller or mid-sized operations than rapidly expanding enterprises. Businesses aiming for significant growth may find Afosto's architecture more accommodating to their evolving needs.

Finding the right fit: Business use cases

Brincr is ideal for wholesale businesses and webshops seeking an all-in-one solution to manage inventory, orders, and customers efficiently. It suits companies with straightforward needs and limited customization requirements. Businesses in industries like food distribution, manufacturing, or retail wholesaling may find Brincr particularly beneficial.

Afosto caters to ambitious retailers, multi-channel businesses, and those looking for a flexible, scalable solution. Its ability to integrate offline and online sales channels makes it a great choice for companies aiming to provide a seamless shopping experience. Afosto’s flexibility shines in fashion, electronics, or specialty goods industries, where customer engagement and channel synchronization are paramount.

Customer support: Tailored assistance

Both platforms offer customer support, but their approaches differ. Brincr provides support tailored to its relatively straightforward interface, ensuring users can resolve issues quickly. Its training resources and documentation focus on helping users maximize the platform’s core functionalities with minimal technical hurdles.

Afosto combines ease of use with powerful customization options, offering retail businesses an intuitive platform that requires minimal training. Unlike traditional ERP systems that often necessitate external consultants, Afosto simplifies the integration process by tailoring the system directly to your needs. The platform’s support team collaborates with users during setup, ensuring a smooth and efficient transition while empowering teams with the knowledge to get started quickly.

Frequently Asked Questions (FAQs)

A headless e-commerce platform separates the front end (user interface) from the back end (database and application logic), enabling greater flexibility and customization.

 While Brincr excels in wholesale operations, it may lack the scalability required for large-scale, multi-channel retail setups.

Yes, Afosto’s omnichannel capabilities make it ideal for businesses with both physical stores and online channels.

 Assess your business size, goals, and operational needs. Brincr is best for simplicity and reliability, while Afosto is ideal for innovation and scalability.

Conclusion: Making the right choice

Choosing between Brincr and Afosto ultimately depends on your business needs. If you’re a wholesaler or webshop looking for an intuitive, all-in-one solution, Brincr is a reliable choice. Its focus on simplicity and integration makes it perfect for businesses with clear, predictable requirements.

For businesses aiming to innovate and scale across multiple channels, Afosto offers unparalleled flexibility and customization. Its headless architecture and modular design enable enterprises to create tailored solutions, making it a standout choice for dynamic and fast-growing companies.

Both platforms have their strengths and are designed to help businesses succeed. By assessing your requirements, operational goals, and long-term vision, you can make a decision that ensures sustainable growth and operational efficiency.

Try Afosto for free or book your demo with one of our consultants.

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Written by
Sander Kah

I'm Sander, a SaaS entrepreneur with over 5 years of experience in co-owning and growing a software company, Afosto, that helps retailers succeed using smart and scalable software solutions. I'm also the co-founder of Sanwin Beachwear, an exclusive beachwear brand for men, and a pilot, flying Boeing 737 aircrafts across Europe and beyond. I'm passionate about creating value for my clients, partners, and customers, and seeing them achieve their business goals and reach new heights. When I'm not in the cockpit or the boardroom, I love to explore the world, kitesurf, and camp in my van. I'm always open to connect and exchange ideas with like-minded people, so feel free to reach out to me.

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