Brincr vs Afosto: wholesale order management or a complete commerce platform? (2026)
Brincr and Afosto compared on B2B portal, quotes, invoicing, webshop, POS, warehouse and API, with current prices (September 2026) and both pricing models explained.
Updated on 30 September 2026. Sources: brincr.com/prijzen, brincr.com, shopify.com/nl/prijzen and afosto.com/pricing. These are the prices for the Netherlands, all retrieved on 30 September 2026. Prices and features change, so when in doubt, check the source.
Brincr and Afosto both come up when a trading company wants orders, stock and customers in one system. Brincr is built for the sales process of a wholesaler: quotes, price agreements, invoices and an ordering portal. Afosto is a commerce platform that covers that sales process too, and also runs your webshop, point of sale, marketplaces and custom frontends on the same stock.
If you only sell to regular business customers, the two look alike. The difference grows once you start selling to consumers, through marketplaces or in your own store, or once you want to build your own ordering environment. Below you can see per part what each platform does, what it costs and who each choice suits.
In short
- Brincr describes itself as "slim orderbeheer voor handelsbedrijven" (smart order management for trading companies). Quotes, invoicing with Peppol and an accounting integration are in every plan. You pay per plan and per user. Brincr has been part of Visma since 2021.
- Afosto is one platform for order and warehouse management (OMS/WMS), point of sale (POS), product information (PIM) and storefronts (CMS), with B2B sales, quotes and invoicing on the same stock and customer data.
- Afosto is API-first. Cart, checkout, orders, quotes, organisations and price lists are all available through the API. That lets you build your own ordering portal, sales rep app or webshop on the same foundation.
- On price, the models differ. Brincr charges per plan and per user, with the B2B ordering portal and webshop integrations as add-ons and the webshop itself from another provider. Afosto charges per module by volume, with B2B and B2C storefronts, quote tool, POS and warehouse on one platform.
Features side by side
| Feature | Brincr | Afosto |
|---|---|---|
| Webshop / CMS | Through integrations with WooCommerce, Magento, Lightspeed and Shopify, among others | Yes, hosted storefront or headless |
| Headless checkout | Not mentioned on their site | Yes, through the GraphQL API |
| Point of sale (POS) | Not mentioned on their site | Yes, with no transaction fees |
| B2B portal | Yes, B2B ordering portal | Yes, with organisations, price lists and payment agreements |
| Quotes | Yes, including digital signing | Yes |
| Invoicing | Yes, including Peppol for the Netherlands and Belgium | Yes, including credit notes |
| WMS / pick & pack | Digital pick lists, barcode scanning as an add-on | Yes, from the Pro plan |
| Multiple warehouses | Yes, included from Large | Yes, from the Business plan |
| Marketplaces | Through integrations, including bol | Yes: bol, Amazon, Kaufland and Mirakl marketplaces |
| API / headless | API connection as an add-on | GraphQL API, REST and webhooks |
| Custom frontends | Not mentioned on their site | Yes, on the same API |
"Not mentioned on their site" means we did not find the feature on Brincr's homepage and pricing page on 30 September 2026. That does not rule out an integration or custom work.
Where Afosto goes further
You start selling to consumers
Brincr connects to your webshop for €29.50 per webshop per month. Afosto has its own storefronts: a hosted webshop on your own domain, or a headless webshop built on the API. Your business customers and your consumers then order from the same stock, each with their own prices. More about the storefront.
Afosto also imports orders from bol (including LVB and Verzenden via bol), Amazon, Kaufland and marketplaces that run on Mirakl. Everything lands in one order overview and runs through the same warehouse.
You open a showroom or store
We did not find a point of sale on Brincr's site. Afosto has its own POS that runs on the same stock and customer data. A business customer ordering in your showroom gets their own prices at the till (from the POS Serious plan), and an order can be delivered from the store. Afosto charges no transaction fees: you only pay your own payment provider, such as Pay., Mollie or Adyen. More about the POS.
Your business customers order themselves
Both have an ordering portal for business customers and customer-specific prices. In Afosto you create organisations with their own price list and VAT details, with several contacts per company. For each customer you agree how they pay: on account, with a deposit or in instalments. In their account, customers see their orders, invoices and parcels. More about B2B sales.
The difference is freedom. Because Afosto is API-first, you can build your own ordering environment next to the standard B2B storefront: an app for your sales reps, a quick-order screen for regular customers or a portal in your own branding. They all work on the same organisations, price lists and stock. More for developers.
Quotes and invoices
This is where Brincr is strong. Brincr offers quotes with digital signing, invoicing with Peppol for the Netherlands and Belgium, accounts receivable management and integrations with Exact, Moneybird, Snelstart and Twinfield, among others.
In Afosto you draw up a quote as a draft order and email it to the customer. Once they agree, you convert the quote into an order. Afosto creates the invoice automatically as soon as a shipment is in transit, issues a credit note for a return or cancellation, and syncs with Exact Online. More about the Exact Online integration.
Your warehouse grows with you
Both support multiple warehouses, best-before dates, batches and serial numbers. In Afosto you bundle orders into pick lists for batch picking, pick with a scanning app, and an order is automatically allocated to a warehouse with stock within the sales channel. Shipping runs through PostNL, DHL, DPD, UPS, GLS, FedEx, Sendcloud and MyParcel, among others. More about the WMS.
Price and total cost
Brincr (as of 30 September 2026)
| Plan | Price per month | Users included | Maximum users |
|---|---|---|---|
| Small | €99 | 1 | 1 |
| Medium | €219 | 2 | 4 |
| Large | €329 | 4 | 8 |
| X-Large | €529 | 8 | 20 |
An extra user costs €32.50 per month. Some features are add-ons in the smaller plans, such as the B2B ordering portal (+€105, included in X-Large), multiple warehouses (+€40 in Medium) and the API connection (+€45). A webshop integration costs €29.50 per webshop. Onboarding is optional and costs €795 to €3,295. Source: brincr.com/prijzen.
Afosto (as of 30 September 2026)
| Module | From | What drives the price |
|---|---|---|
| OMS/WMS | €0 (up to 30 order lines), Pro €299 with stock management | Order lines and warehouses |
| CMS (storefronts) | Start €99, Pro €499 with B2B storefronts and quote tool | Number of storefronts |
| POS | €0 (up to 30 transactions), Start €69 | Transactions, POS channels and locations |
An order line is one product on an order, regardless of quantity. Combine two or more modules and you get a 10% bundle discount. Sources: afosto.com/pricing/oms-wms, afosto.com/pricing/cms and afosto.com/pricing/pos.
Pricing model: per user or by volume
Brincr charges per plan and per user, with add-ons such as the B2B ordering portal (+€105) and a webshop integration (+€29.50 per webshop), and the webshop itself comes from another provider, such as Shopify (Grow €59 per month on annual billing). Afosto charges per module by volume: CMS Pro includes up to 8 storefronts for B2B, B2C and in-store, including the quote tool, and POS, marketplaces and custom frontends run on the same platform.
Who is Brincr a good fit for?
- You are a wholesaler with a small team that only sells to regular business customers.
- You want to send invoices through Peppol and have quotes signed digitally.
- You manufacture your own products and want to track production from raw material to finished product.
Why growing retailers and wholesalers choose Afosto
Brincr is built for the sales process of a wholesaler and covers a lot of it. But a growing wholesaler increasingly also sells to consumers, through marketplaces or in its own showroom, and wants to give customers their own ordering environment. Then you need a webshop, a POS and marketplace integrations next to Brincr.
In Afosto, B2B sales, webshop, POS, marketplaces and warehouse sit in one platform, on one stock and one customer base. Everything is available through the API, so you build your own frontends without a second system. For the wholesaler or retailer that wants to sell on more channels, Afosto is the stronger choice.
Frequently asked questions
What does Brincr cost in 2026?
On 30 September 2026 Brincr costs €99 per month for Small (1 user), €219 for Medium, €329 for Large and €529 for X-Large. An extra user costs €32.50 per month. Source: brincr.com/prijzen.
Does Afosto have a B2B portal?
Yes. Business customers order in their own account, with their own price list and payment agreements such as paying on account. They see their orders, invoices and parcels there. Through the API you can also build your own ordering environment.
Can I create quotes in Afosto?
Yes. You draw up a quote as a draft order and email it to the customer. Once they agree, you convert it into an order that then runs through your warehouse.
Does Brincr have a POS?
We did not find a point of sale on Brincr's site. Afosto has its own POS on the same stock as your webshop and B2B portal, with no transaction fees.
Is Afosto more expensive than Brincr?
It depends on what you compare. For a wholesaler that also sells to consumers, with Brincr you combine a B2B portal, a webshop integration and a webshop from another provider and pay per user, while Afosto has B2B and B2C storefronts, quote tool, POS and warehouse in one platform and you pay by volume. If you only count the subscriptions for a small team, Brincr is cheaper; with a larger team that shifts, because Brincr charges per user.
Compare for yourself
Create a free Afosto account and test with your own orders, or book a demo.
More comparisons: Odoo vs Afosto · Shopify POS, Lightspeed and Afosto POS