Preventing Invalid Addresses in E-commerce With Afosto’s New Address Validation

Q: What happens if an address is invalid?

The order appears under the “Attention Required” tab and will only be processed once a staff member has corrected the address.

Q: Which systems does this work with?

The address validation works in Afosto’s Order Management System and is directly integrated with fulfilment partners and the warehouse.

By Sander Kah

Banner with the title ‘Prevent Invalid Addresses in Your Webshop’ and subtitle ‘Afosto’s new feature flags faulty orders in a dedicated grid so your team can fix them before fulfilment—saving time and shipping costs’.

Every e-commerce retailer knows the problem: a customer enters an incorrect address and the order gets stuck. Or worse, the package is packed and shipped, only to be returned because the address turns out to be invalid. This costs time, causes frustration, and leads to unnecessary shipping costs.

That’s why Afosto is launching a new feature in our Order Management System that prevents this problem: invalid addresses are automatically detected and placed in a separate grid.

How does it work?

When an order comes in, Afosto immediately checks the address for the key requirements needed to create a shipping label. If the address is invalid or incomplete, the order appears in a separate list: the “Attention Required” tab.

Screenshot of the Afosto Order Management System showing the “Attention Required” tab where orders with invalid shipping addresses are listed separately.

From here, a staff member can correct the address and only then forward the order to the fulfilment partner or warehouse.

Screenshot of the order detail page in Afosto where an invalid shipping address is flagged and can be corrected by staff before being sent to fulfilment.

The result:

No orders left stuck in the system
No packages returned due to incorrect addresses
Fewer errors and less manual correction work
Lower fulfilment and shipping costs

FrancisbyFB: Case Study of Address Validation

The fast-growing Shopify retailer FrancisbyFB was one of the first customers to use this feature.

Their team regularly faced the issue that incorrect addresses only became visible during picking or even when with the carrier. With the new grid, FrancisbyFB can correct addresses immediately before the order reaches the Warehouse Management System or the order picker app.

This saves their staff valuable time daily and ensures orders leave the door faster and without errors.

Why This Matters for Retailers

For e-commerce businesses, scalability is crucial. Every mistake not only costs money but also impacts customer satisfaction. By automating address validation early in the process, your order flow stays smooth.

This feature also integrates seamlessly with other smart functionalities in Afosto, such as crossdocking and automated inventory management. Together, they provide a powerful foundation for a more efficient fulfilment process.

Frequently Asked Questions

What happens if an address is invalid?

The order appears under the “Attention Required” tab and will only be processed once a staff member has corrected the address.

Which systems does this work with?

The address validation works in Afosto’s Order Management System and is directly integrated with fulfilment partners and the warehouse.

What are the concrete benefits?

Fewer returns, lower shipping costs, and a faster order process.

Conclusion

Thanks to its new address validation, Afosto prevents orders from getting stuck or being shipped incorrectly. Retailers like FrancisbyFB are already benefitting from this smart grid that reduces time spent and costs.

Want to know how Afosto can optimise your fulfilment process too?
👉 Schedule a demo or discover our Order Management System

Written by

Sander Kah

I'm Sander, a SaaS entrepreneur with over 5 years of experience in co-owning and growing a software company, Afosto, that helps retailers succeed using smart and scalable software solutions. I'm also the co-founder of Sanwin Beachwear, an exclusive beachwear brand for men, and a pilot, flying Boeing 737 aircrafts across Europe and beyond. I'm passionate about creating value for my clients, partners, and customers, and seeing them achieve their business goals and reach new heights. When I'm not in the cockpit or the boardroom, I love to explore the world, kitesurf, and camp in my van. I'm always open to connect and exchange ideas with like-minded people, so feel free to reach out to me.