From traditional webshop to futureproof omnichannel platform
How Azalp transformed with Afosto into a scalable e-commerce platform with headless technology, in-store kiosks and a unique garden house configurator.
Azalp
Industry: Garden & Wellness (swimming pools, saunas, garden houses, canopies)
Location: Breda, Netherlands
Website(s): azalp.nl, azalp.be, azalp.de
Previous platform: Custom built / Magento
About Azalp
With over 25 years of experience, Azalp makes luxury for garden and home available to everyone. Their wide range includes garden houses, verandas, saunas, swimming pools and carports. They also offer custom solutions: customers can have their dream garden project fully tailored — from a glass wall instead of wood to a larger size or different roof types.
Azalp are masters at custom work and combine competitive prices with customer focus, without compromising on quality or service. In the Experience Center in Breda, customers can view models, receive advice and have their entire project planned, including construction.
Results for Azalp with Afosto
From traditional platform to futureproof omnichannel solution
With Afosto, Azalp has renewed its entire digital landscape. Where they previously faced limitations in scalability, customisation, and international rollout, they now have a headless platform that works optimally both online and in the showroom.
Headless webshop in three languages
Azalp's website runs fully headless. Product data, menu structures, and content are managed centrally in the Afosto PIM, while the frontend is built in Next.js. This makes the website incredibly fast, flexible, and easy to expand to new markets and languages.
Advanced configurator
Customers can use a configurator to design their own garden house in seven steps. From dimensions and materials to roof type and colour: everything is possible. This unique tool enhances the customer experience and drives higher conversion, as customers can directly visualise and customise their dream project.
In-store order kiosk and appointment module
At the Experience Center in Breda, Azalp uses an Afosto in-store screen. Customers can easily schedule or confirm appointments, or view products directly. This makes the showroom more interactive and ensures a better reception and guidance for visitors.
Quotation tool for custom projects
For more complex products, such as bespoke garden houses, sales advisers use an Afosto quotation tool. This lets them quickly create a digital quote that perfectly matches the customer's wishes. This saves time and gives customers instant insight into their options and investment.
Reliable cooperation and scalability
Thanks to Afosto, Azalp now has a futureproof platform that scales to multiple countries, integrates easily with external systems, and is flexible enough to support customised solutions. This allows them to continue their growth in the garden and wellness market without limits.
Scalable and futureproof platform
The Afosto ecosystem grows alongside Azalp's business. New features, markets, or product groups can be added easily—without the constraints of their old platform.
The challenge: from complex catalogue to a scalable omnichannel experience
With their old platform, Azalp ran up against a number of limitations. Managing thousands of products across different languages and markets was time-consuming and prone to errors. Moreover, there was no room for custom features like a garden house configurator or digital quote module. The showroom was also separate from the online environment, meaning customers got an inconsistent experience. In short: Azalp needed a scalable and flexible platform that could unify webshop, customisation, and in-store experiences into one futureproof whole.
Patrick Beenakkers
Webshop Manager Azalp
The Afosto Solution
Innovation and scalability for growth
Afosto provides Azalp with a futureproof headless platform that unites webshop, showroom, and customisation tools. Thanks to integrated solutions for product information (PIM), order management, in-store screens, and a garden house configurator, Azalp can operate efficiently—free from the constraints of their old platform. With Afosto Azalp has the speed, scalability and flexibility to optimally serve customers and drive international growth.
Headless webshop in three languages
With Afosto’s headless setup, the website runs extremely fast in NL, DE, and BE. Product data and navigation come directly from the PIM, making management easy and scalable.
Unique garden house configurator
Customers put together their dream garden house in seven steps. This increases engagement and conversion, as bespoke products can be instantly configured and ordered online.
In-store screens & appointment module
In the Experience Center in Breda, the order kiosk ensures an interactive reception. Customers can make appointments, confirm them and view products.
Digital quotation tool
Sales advisers create bespoke quotes in minutes, tailored to customer requirements. This speeds up the sales process and increases customer satisfaction.
Real-time product and inventory management
Thanks to the Afosto PIM and OMS, Azalp manages thousands of products centrally. Inventory levels are synchronised in real time, eliminating errors and duplicate entries.
Fast international expansion
With the headless architecture, Azalp can easily add new markets. Languages, currencies, and specific content are fully flexible—no custom work required.
Seamless customer experience online & offline
Bringing the webshop, showroom, and quotation process together in one system gives customers a consistent journey, from the first online orientation to personal advice in the showroom.
Flexible foundation for the future
The platform evolves alongside Azalp. New features or integrations can be quickly added through the API-first architecture, ensuring Azalp is ready for future innovation and growth.
From complex processes to a futureproof platform
With Afosto, Azalp moved to a stable, scalable omnichannel platform supporting their webshop, showroom, and customisation processes. Thanks to headless architecture, they manage product data centrally and can quickly serve new markets and languages. The comprehensive garden house configurator and digital quotation tool have not only improved the customer experience but also boosted conversion rates.
The in-store screen at the Experience Center enables a smooth reception and interaction with customers, while integration with Afosto PIM and OMS gives real-time insights into inventory and product range. The result: less manual work, fewer mistakes, and much more efficient operations.
Patrick Beenakkers
Webshop Manager Azalp
Want to futureproof your garden or wellness business too?
With Afosto you'll have access to the same smart solutions Azalp uses to serve thousands of customers: an ultra-fast headless webshop in multiple languages, a unique configurator for custom products, in-store kiosks, and digital quotations. This way you can focus on customers and growth, while Afosto takes care of the technology.
Azalp and Afosto continue building a customised international experience
At Afosto, collaboration is not only about technology, but especially about supporting our customers’ growth plans. For Azalp, this means we are jointly building a platform that grows alongside their ambitions: offering customised garden and wellness solutions in multiple countries, fully integrated with their showroom and online channels.
The coming years will focus on further expanding the international webshop, further developing the garden house configurator, and strengthening the digital showroom experience. Thanks to the headless architecture and flexible APIs, Azalp can add new features and markets without constraints. This keeps their platform futureproof, while customers can always count on the personal service and bespoke solutions for which Azalp is known.
Discover how Afosto can transform your retail business
Curious how Afosto can help grow your business, just like for Azalp? Schedule a free demo with one of our specialists and discover how to:
- set up a futureproof headless webshop in multiple languages
- make custom products configurable
- integrate showroom and webshop through in-store screens
- send out quotes faster and error-free with a digital quotation tool
- keep full control over product data, inventory and orders