From Fast B2C Launch to Scalable B2B Platform
How Bookies launched a new B2C site in under 30 days and migrated their full salon portal to Afosto for greater stability, flexibility, and seamless Exact ERP integration.
Bookies Salon Portal
Industry: Beauty & Hair Cosmetics (distribution and salons)
Location: Netherlands
Websites: fourreasons.nl (B2C), bookiessalonportal.nl (B2B)
Previous platform: WordPress + WooCommerce
Reasons for migrating:
- B2C site needed to launch rapidly for new brand introduction
- Slow backend and instability due to plugins
- Limited scalability and extensibility in WooCommerce
- Difficult management and conflicts during updates
Results achieved:
- B2C site live in <30 days
- Stable and scalable B2B platform
- Full integration with Exact ERP
- Improved usability for customers and agents
- Short communication lines and flexible collaboration
Bookies Salon Portal Results with Afosto
From WooCommerce to Scalable B2C & B2B Platforms
With Afosto, Bookies quickly realized both a B2C webshop and a professional B2B portal. Previously, slow backends and unstable WooCommerce plugins caused issues; now, they have a stable, scalable solution ready for future growth.
Lightning-Fast B2C Launch
The B2C website for Four Reasons went live within 30 days. Thanks to Afosto’s flexible templates and modular setup, the platform was quickly customized for brand identity and client needs, without sacrificing features or design.
Fully Integrated B2B Portal
The B2B platform connects to Exact ERP, keeping inventory management and accounting fully in sync. Bookies now enjoy control and visibility, enabling error-free invoicing and reporting.
Efficiency for Agents and Sales
With the dedicated agent login, sales representatives can prepare and place orders for customers. This streamlines the sales process and fosters tighter cooperation between Bookies and their clients.
Flexible Pricing Rules & Promotions
With Afosto’s extensive pricing rules, Bookies can easily set up tiered discounts, promotions, and customer-specific pricing. This flexibility means they can swiftly respond to market demands and run campaigns without complex custom development.
Reliable Collaboration
Afosto’s short communication lines and adaptable approach gave Bookies confidence that their platforms would be launched swiftly and built to last. This partnership allows Bookies to focus on their core business: distributing professional hair products successfully in the Netherlands.
Stable & Scalable Platform
By moving from WooCommerce to Afosto, Bookies now runs on a stable foundation free from slow backends and plugin conflicts. The platform adapts as their business grows, enabling seamless expansion of features and markets.
The Challenge: Slow Backend & Limited Extensibility in WooCommerce
Bookies managed a B2B portal on WordPress + WooCommerce but increasingly faced constraints. The backend was sluggish, frequent updates led to plugin conflicts, and the platform lacked the scalability they needed. For their new brand Four Reasons, they also required a B2C website that needed to go live fast; something impossible with existing technology. Their goal: a stable, flexible platform serving both consumers and salons, fully connected to their Exact ERP—ready for continued growth.
Reena Jagmohan-Baboeram
e-Commerce Manager Bookies
Afosto’s Solution
Stability & Flexibility for Growth
Afosto provides Bookies a future-ready platform for both B2C and B2B. Built-in product information management, order management, ERP integration, and pricing rules let Bookies operate efficiently without WooCommerce’s restrictions. With Afosto, Bookies has the speed and flexibility needed to serve customers well and scale with ease.
Lightning-Fast Time-to-Market
With Afosto’s modular templates, the B2C webshop for Four Reasons went live in just 30 days, fully tailored to the brand and customer experience.
Full Integration with Exact ERP
Inventory, administration, and reporting are seamlessly integrated, preventing errors and giving Bookies real-time visibility into all business processes.
Agent Login for Sales Teams
Sales representatives can log in on behalf of customers to prepare or place orders, speeding up sales and improving cooperation.
Flexible Pricing Rules
Tiered discounts, promotions, and customer-specific pricing are easy to manage without custom development. Bookies gains the agility to respond to the market instantly.
Stable & Scalable B2B Portal
No more slow backends or plugin conflicts. The portal grows with the business and provides a future-proof foundation.
Direct Lines & Personal Support
Bookies benefits from Afosto’s speedy communication, hands-on support, and growth-oriented mindset.
Centralized Product Management (PIM)
All product data is in one place. Faster updates, consistent publication, and minimized errors across B2C and B2B.
Unified Control for B2C & B2B
A single environment for content, pricing, and customer groups. This delivers brand consistency and reduces management overhead.
Results Achieved: Greater Efficiency & Scalability with Afosto
Bookies made the switch to a stable, scalable platform with Afosto, supporting both their B2C webshop and B2B salon portal. Thanks to the lightning-fast launch of Four Reasons, their brand entered the market successfully in just 30 days. The integrated B2B portal, connected to Exact ERP, offers real-time insights into inventory and administration, preventing errors.
With agent login and flexible pricing rules, sales and customers work more efficiently, while marketing campaigns and tiered discounts are managed with ease. Robust foundations with zero plugin conflicts give Bookies the confidence their platform can scale with the business. Bookies can now focus on growth and strategy without technical constraints.
Reena Jagmohan-Baboeram
e-Commerce Manager Bookies
Ready to Elevate Your Salon or Beauty Business?
With Afosto, you get the same intelligent solutions Bookies uses to streamline both salons and end customers: a fast B2C webshop, stable B2B portal, and complete integration with inventory and administration. Focus on customers and growth—Afosto handles the technology.
Future Vision: Growing Together in Sustainable Partnership
At Afosto, we believe in long-term relationships and lasting partnerships. For Bookies, this means we’ve delivered a fast B2C launch and a stable B2B portal—but also remain invested in their long-term success.
Open communication, short lines, and a partnership mindset ensure our solutions always match their business ambitions. Bookies can fully focus on expanding their salon portal and brand portfolio, while Afosto grows and innovates alongside them as a trusted technology partner.
Discover How Afosto Can Transform Your Beauty or Salon Business
Curious how Afosto can help your salon, distribution company, or cosmetic brand grow—just like Bookies? Schedule a free demo with one of our owners and see how our solutions future-proof your business. We’ll show you how to launch faster, combine B2C and B2B in a single platform, and always stay in control of inventory, pricing, and administration.
- Go live with a webshop instantly
- Fully integrated B2B portal
- Streamlined workflows for sales & agents
- Flexible pricing rules and promotions