The Success of SuperStellar with Afosto's Solutions
Discover how SuperStellar, a high-end fashion retailer, seamlessly integrated their in-store and online operations with Afosto's innovative solutions. By utilizing our Shopify integration, WMS app, and multi-warehouse management, SuperStellar improved their inventory management, expedited order processing, and increased their sales, resulting in an enhanced customer experience across all channels.
Customer Details
Company Name: SuperStellar
Website: superstellar.nl
Industry: Fashion
Used Products: Shopify integration, WMS app, Multi-Warehouse Management, Online and Offline Sales Integration, Crossdocking, In-store Pickup for Webshop Orders
Introduction
SuperStellar, formerly known as Coccinelle, is a high-end retailer specializing in baby and children's clothing from luxury brands such as Dolce & Gabbana and Burberry. With two physical stores, multiple webshops, and a central warehouse in Rotterdam, SuperStellar caters to a demanding clientele seeking premium products and a seamless shopping experience, both online and offline.
Customer Story
Challenge
SuperStellar needed a system that could seamlessly integrate their in-store inventory with their online webshop. Their main challenge was to enable the sale of in-store inventory through their online platform while efficiently combining product flows from both store and warehouse inventory for fulfilling a single order.
This required a robust solution that could synchronize inventory across multiple sales channels, allowing orders placed both online and in-store to be processed and fulfilled from a single unified inventory system.
Impact of the Challenge
- Inventory Discrepancies: Prior to the implementation of Afosto, SuperStellar experienced significant discrepancies between store and online inventory levels, leading to overselling, shortages, and frustrated customers.
- Operational Inefficiencies: The lack of a unified system resulted in longer order processing times, especially for orders requiring inventory from multiple locations, increasing operational costs and affecting customer satisfaction.
Solution
Afosto's Approach
Thanks to a years-long collaboration with SuperStellar, Afosto knew the customer's case inside out and implemented our new Shopify integration along with our multi-warehouse functionality to address their challenges.
This solution streamlined warehouse and store operations by integrating sales and inventory systems into one efficient system.
products
Used Products and Services
Afosto Order Management System (OMS)
SuperStellar uses the Afosto OMS to handle webshop orders and synchronize the inventory of their Shopify Plus stores (both online and physical).
Shopify Integration
Our advanced Shopify integration ensures that all orders, cancellations, returns, and receipts are synchronized between Afosto and Shopify, providing a real-time inventory overview.
WMS App
SuperStellar uses our mobile WMS app to efficiently pick inventory from preset locations. Smart walking routes within the software minimize unnecessary movements, saving time and effort.
Multi-warehouse Management
With two stores and a central warehouse, SuperStellar benefits from built-in functionalities that streamline moving products between locations.
Online Sale of Store Inventory
By selling store inventory online, SuperStellar has increased turnover rate and improved performance. For each product sold, the store receives a request to send the item to the warehouse for shipping.
Crossdocking
SuperStellar uses our crossdock function to combine products from both the store and the warehouse in the pickwall for webshop orders, streamlining order fulfillment.
In-store Pickup for Webshop Orders
Customers can easily pick up their online orders in the store, with automatic notifications when their order is ready.
Reserving Store Products
Products can be reserved via our mobile app for customers to pick up later, preventing unintended online sales.
Implementation Process
The full implementation of Afosto's solution took a few weeks. During this period, we closely collaborated with SuperStellar to expand and optimize our functionalities to perfectly match their unique business needs.
Results
Since the implementation of Afosto, SuperStellar has seen significant improvements in their operations and customer satisfaction:
- Efficiency During Sales Periods: During peak sales, SuperStellar has successfully handled large quantities of orders without delays.
- Increased Customer Satisfaction: Faster delivery times and better stock availability have led to higher customer satisfaction and retention.
- Operational Security: Afosto's system is highly secure, with 99.9% uptime, ensuring reliability and protecting SuperStellar's data.
Future
Support and Partnership
Afosto continues to support SuperStellar through regular check-ins and updates on new features and market developments.
Our close collaboration ensures that SuperStellar stays at the forefront of retail technology, can quickly respond to market changes, and smoothly scale their operations.
Scalability
Afosto supports SuperStellar in its growth ambitions. When new stores are opened or their online presence is expanded to other countries or new channels, Afosto's solutions will seamlessly integrate into their existing processes, providing a smooth transition and continued success.
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